The shift of businesses into the digital world is undeniable. As of 2022, approximately 5.3 billion individuals, representing 66% of the global population, utilize the internet on a daily basis. This widespread usage has undoubtedly compelled entrepreneurs and professionals to embrace the realm of digital marketing.
Digital marketing is the practice of utilizing various online platforms to advertise and endorse products, services, or brands. It encompasses a wide array of strategies executed through the internet with the aim of establishing a strong online presence, engaging with the target audience, and acquiring valuable data that is beneficial for the business. The objective of digital marketing is to effectively utilize digital channels to attract potential customers, foster brand awareness, and drive positive results for the company.