Marketing is ever-changing. What might be “in” now might be out of trend tomorrow. Putting your brand and business in the hands of a marketing services professional will help you reach new heights.
One might think marketing tools and analytics are enough, but those are merely supporting instruments. A virtual marketing assistant maximizes your online presence and makes sure your brand leaves a mark in the digital or physical world.
The $63 billion USD revenue in 2022 is enough proof that outsourcing marketing services will continue to be prevalent. In 2020, the top 4 marketing services businesses outsourced were writing, graphic design, video design, and animation.
Whether you want to enhance your marketing or are looking to build a team, you can count on outsourcing to be your solution. Start by learning what services you can entrust to your BPO partner.
MARKETING SERVICES OUTSOURCING
Content creation is perhaps one of the most sought-after marketing services. This may seem like a simple task to some, but in reality, it is time-consuming. Assigning this to a marketing virtual assistant (VA).
Imagine having to conceptualize, create, and find the perfect schedule to publish your content. Many businesses might think DIY is the way to go when it comes to this, but doing so while it’s not your expertise will eat up a chunk of your time.
Content is also the bloodline of your website. The more you fill it with blogs, articles, and images, the more it will boost and establish your website’s credibility on search engines.
One of the best ways to get your brand out there is by setting up your own social media page. This doesn’t only increase your visibility, but it also helps you engage with customers.
However, social media management isn’t as easy as one thinks, especially if you’re on multiple platforms. Aside from managing your content, making sure that you’ve responded to different queries, complaints, and concerns is also a must.
Showing that you engage with customers is also a plus, and you can use your interactions as a way to show your overall branding.
Practicing soft selling and hard selling is often seen in email marketing. Whether it’s sending out informative newsletters or e-brochures of your products and services, a marketing VA can do all that for you.
Email marketing is also vital to acquiring leads and building long-term relationships with your clients. Crafting a well-written email takes time and requires more thought to capture the attention of your leads or current clients.
With the complexities of market research, it would be better for companies to outsource this task to a specialist. It won’t only make tasks easier, but it will also ensure the quality of the work you’ll receive.
Conducting interviews with focus groups, creating customer surveys, and testing out products before launching are just some of the things a market research specialist can do for you. This is one of the best practices for companies to gauge market interest in a certain product and what improvements they can make to develop it further.
Good content doesn’t end with just good writing and creative visuals. After all, it would be pointless if your content wasn’t seen by your target audience. This is where keyword research and SEO come in—a vital marketing service for those who want to increase their digital footprint.
Using keywords with high search volume assures that your content will be visible online. Optimizing your content, meta tags, image alt texts, and more will produce a good website impression and traffic. However, these tasks are highly technical and should be dealt with by professionals
Marketing VAs who specialize in this field help your website rank on search engines like Google and drive more traffic that can be converted into leads and potential clients.
WHY BUSINESSES OUTSOURCE MARKETING SERVICES
The average salary for a marketing professional in the USA is $106,000 USD. With a remote marketing staff, this cost can get relatively lower—sometimes even up to 70% less than your usual employment costs.
Outsourcing also allows companies access to an extensive pool of marketing professionals. These individuals are highly skilled and competitive, bringing their value-added expertise to your onshore team.
Being more aggressive in marketing requires tons of organic content creation. Whether it be for social media, websites, blogs, or videos, conceptualizing and executing these projects take time. There’s no shame in handing over these tasks to a third-party provider.
Outsourcing these tasks gives your in-house marketing team a chance to focus on strategies and tactics to drive sales.
When you hire a remote marketing staff, you can expect them to have full focus on the projects assigned to them. All they would need is a creative brief of the project to successfully accomplish it. They also take revisions in stride, and they value your feedback to improve the project.
Some campaigns require more work than usual. This drives some businesses to outsource remote staff on a per-project basis. At times, the lack of in-house expertise also pushes companies to go this route in order to fill the knowledge and skills gap needed to run a successful campaign.
Startups and small businesses alike may lack the proficiency to run or build their own marketing team from the ground up. Hiring remote teams to build or guide them through this process allows them to have a solid foundation they can use to carry on for the duration of their business.
A marketing team may also be completely outsourced to give the business time to focus on its core expertise.