What is a “lead” and why is lead generation crucial for growing a business? In a general sense, lead generation is driving the interest of potential customers to your products or services.
Through the years, lead generation has adapted to the digital transformation. From collecting business cards and manually searching yellow pages for contacts, it can now be done using CRM platforms such as HubSpot, to manage databases and have seamless omnichannel communication with prospects.
Unfortunately, most businesses miss the mark on maximizing the potential of lead generation. Around 68% of businesses say they struggle with lead generation and, as a result, have difficulties driving customer acquisition.
WHAT IS LEAD GENERATION?
To better understand what lead generation is, picture that you’re a small café owner, and you want more customers to get their coffee fix from your shop. But before you can achieve that, you’ll need to figure out exactly who your target market is.
Lead generation is like looking for people interested in buying from your café. Knowing that they like coffee isn’t enough, though. You should also determine if they’re more inclined to buy hot or iced coffee, frappes, or if they’re the type to settle for tea.
Spreading the word about your café might be done through social media, word of mouth, or traditional out-of-home (OOH) marketing. When someone shows interest, you capture their information and use it to further nurture your relationship, with the goal of turning them into a customer. A good way to do this is by informing them about special promos, limited edition drinks, or discounts for first-time patrons.
Bottom line, the ultimate objective of lead generation is to collect data that can be used to drive sales and increase customer acquisition.
6 LEAD GENERATION STRATEGIES
Lead generation isn’t a one-off thing; it is a continuous cycle, and as such, it should have a structured process. Having steps to follow ensures the consistency and success of a lead generation strategy.
BOOST SALES BY OUTSOURCING LEAD GENERATION VA
A successful lead generation strategy requires a combination of a structured approach and a skilled virtual assistant or lead generation specialist. They can significantly impact your sales by identifying the right audience, implementing effective strategies, and nurturing and qualifying leads.
The Remote Group offers highly skilled Lead Generation VAs to clients looking to further enhance their sales process. Their expertise helps generate a consistent stream of high-quality leads, ultimately boosting your sales and revenue.
Give our sales team a ring to discuss your outsourcing needs.